PRODUCT OF THE YEAR
Posted: December 19, 2014
Each year, BevNET, a renowned beverage industry publication, releases their “Best of” awards. In 2012, our 100% Raw & Organic Coconut Water took the prize for Best Coconut Water. The next year, our Namacha blends, previously called 100% Raw Teas, won the Best Tea or Tea-Based category. While we did not set out to make outstanding products for awards or accolades, recognition of our hard work and pioneering spirit makes a huge difference when continuously faced with obstacles to making better products.
This year, we were overwhelmed at the news that our 100% Raw & Organic Coconut Water was named Product of the Year. In the words of BevNET:
The thing about Harmless Harvest is that the brand proposition has served as a template for other brands, even as it has continued to execute behind its high-quality products. The company continues to feel the lift from its group of true believers -- but the overall influence they have had in proving out the viability of high pressure processing has had a massive echo effect, helping carry the industry forward, while it has also shown many companies that building a brand in Whole Foods and complementary incubation channels can be a success unto itself.
On the quality front, Harmless Harvest has managed to add a premium layer to a product that had already established itself at a premium price. The taste, branding, and mission have created a viable brand out of something that initially surfaced as an experimental exercise in idealism. With new offshoots in tea and chocolate, innovation continues to roll out of the company, but it’s actually a focus on the core brand that has raised the bar for the industry from a product and purpose point of view.
Words like these keep us going. They let us know that people get what we are doing and why we are doing it, and they propel us forward. Thank you to BevNET for the support and recognition. We also want to say a hearty thank you and congratulations to everyone who works with us and backs our efforts though purchasing Harmless Harvest products. We share this award with you!