We believe capitalism can take two fundamental paths: constructive or destructive.
Our generation is witnessing the results of destructive capitalism. Rooted in natural capitalism and deep ecology, our ecosystem-based business ethos builds upon change-seeking constructive initiatives by companies such as Patagonia and Stonyfield. This model values and respects each person and community contributing to the creation and purchase of a product. It is understood that all stakeholders should benefit from Harmless Harvest, whether it be the plants at the source, the customer at the store, or any step in between.
An ecosystem-based business model fosters the long-term welfare of all its participants from plant to purchaser. Here's how we see it:
Business Model Guidelines
- Capitalism does not have to be detrimental to the environment or the communities at the source.
- Consumers should be given the best, healthiest products and the most affordable price.
- Supply chains should be transparent and all agents in it should be held accountable
This approach relies on the investment of everyone involved, and likewise Harmless Harvest’s investment in them.