Dear Harmless Harvest community,
A lot has happened since I last wrote to you at the end of 2015. In fact, saying a “lot” is an understatement as our company has undergone a revival during these past few months, and we are stronger and healthier than ever before.Let me explain.
Last year, the FDA issued us a Warning Letter asking us to revamp our quality and food safety approach for the processing of our coconut water, a low acid beverage. Our company is committed to food safety and to delivering the best tasting coconut water in the market, the one that tastes most as if the coconut had just been cracked open. We are proud to announce we've launched a groundbreaking new proprietary multi-step microfiltration process.
Heat pasteurization just wasn’t an option for us. Heat pasteurization destroys the nutrients and flavors found in the raw product. We were convinced we could develop another way to deliver the same great taste as before and with a new added level of quality and safety. Well, the Harmless Harvest team surpassed all expectations designing, developing and building a new-to-the-world and proprietary microfiltration process, validating it and scaling it for full production, and complying with FDA requirements in just three months!
Not only that, but also in keeping with the Harmless Harvest commitment to the environment, our new microfiltration process has allowed us to reduce the amount of plastic used in our bottles by an average of 24%. I am excited to tell you that this new product is hitting the shelves today and can be easily identified by the new shape and lighter bottles.
As if developing a new process, packaging and securing approval were not enough to keep a normal company busy, we have also been hard at work continuing to expand our Fair for Life activities, certifying additional sustainable organic farms and helping lead the industry in improving farmer working conditions, as well as providing consumers with more great tasting, plant-based nutritious products.
Thank you for supporting us, supporting our extended family of farmers in Thailand, and for allowing us to grow. In the not too distant future I expect to bring you even more great products to complement our current line.
Giannella AlvarezCEO Harmless Harvest