We understand that as a business, every decision we make has a profound impact that stretches far beyond Harmless Harvest itself – to the consumers who drink our product, the people who produce it and their communities, and the planet as a whole.

As a proud "ecosystem-based business," we make sure that everything we do benefits every entity involved – because even if it's a little harder, or takes a little longer, ultimately what's best for the people is best for the planet is best for the product.


We believe capitalism can take two fundamental paths: constructive or destructive.

Our generation is witnessing the results of destructive capitalism. Rooted in natural capitalism and deep ecology, our ecosystem-based business ethos builds upon change-seeking constructive initiatives by companies such as Patagonia and Stonyfield. This model values and respects each person and community contributing to the creation and purchase of a product. It is understood that all stakeholders should benefit from Harmless Harvest, whether it be the plants at the source, the customer at the store, or any step in between.

An ecosystem-based business model fosters the long-term welfare of all its participants from plant to purchaser. Here's how we see it:

Business Model Guidelines

  • Capitalism does not have to be detrimental to the environment or the communities at the source.
  • Consumers should be given the best, healthiest products and the most affordable price.
  • Supply chains should be transparent and all agents in it should be held accountable

This approach relies on the investment of everyone involved, and likewise Harmless Harvest’s investment in them.


True impact is not measured instantly, it is measured over time.

We are working to build a business that is structurally sound and has the ability to improve over decades. In a world of instant gratification and self-promotion we are choosing to aim high, far, and focused. Nature does not change at the speed of business. Let’s talk in a couple of decades to see if our business model has been a true success.

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