PINK IS OK
Variation is a part of nature. We embrace it.
Coconut water contains naturally occurring variations in levels of antioxidants, such as polyphenols, that can turn pink. All of our coconut water is clear when bottled; however some bottles turn pink with time when the antioxidants interact with light.
Darker pinks are usually associated with a higher expression of PPO (polyphenol oxidase), one of the many active enzymes in our water. A higher PPO count can be due to the particular crop, season, etc.
We could use additives to hide the color change, but then we would not be embracing nature. Pink bottles are just as delicious and safe to drink as the others. Pink or clear – they’re both delicious.